Personality tests are becoming more commonly used within the workforce, with data showcasing that 76% of employers rely on a type of personality or aptitude test when hiring employees, and this number is only expected to increase to 88% within the next couple of years.

In modern society, advertising has become an ever-present force in our everyday lives. From the traditional forms of advertising on billboards to the modern tactics of social media influencers, we are constantly bombarded with images designed (as stated by Oswald) “to generate dissatisfaction”. As a result, we find the desire to spend more on goods and services which ease ‘that feeling’.

When you consider creativity and business, they seem like two ideas that don’t necessarily co-exist within the same space. In this article we explore the importance of being creative in the business industry and the different pathways available for creative minds.